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Quality post though as ever on the subject of advertising and digital (push, pull plus somewhere in between) it’s highly contextual. Who is say what to whom in which way, when and how. What are they doing, thinking etc.

I believe we need more deeper analysis of the content provider. The old broadcast model (broadly speaking as some power tweeters are working in monologue format much like radio, print and TV of old) meant that we grouped and segmented the audience much more than we did the TV station or newspaper.

But here’s the thing. I have a relationship with say Robert. I trust his views and recommendations. But not with everything. Anything digital or tech is good to go and worth investigating. But if Robert suggests a bar or nightclub. Then knowing is social and psychographic profile from understanding his content over the years. I doubt whether there is a matched agenda with say my tastes of single male into minimal tech house music and late night explorer vs happy and contented succesful digital pioneer, blogger. Though we meet on an interest in photography say.

So what is need is a deeper understanding of the content providers. The old to0ls of demographics are simply to blunt to deal with understanding where a matched agenda can be aligned by looking at the audience. No much better to have more use of infographics, data visualization and so forth to get a deeper understanding of who to be interested in not who is interested in the subject so to speak.

Twitter lists is an interesting self segmenting profiling of what the content provider is interested in or respects. Surely the future is about self selection in terms of how followers choose to get involved with people over media apertures.

I could go on but there’s something about bringing our own data profiles to the game and allowing us to pull rather than be subjected to indiscriminate push messaging as we all dislike innapropriate commercial interruptions though distraction is an interesting side step on that subject. I’m convinced that there needs to be a distinct and permission only aperture on my screen where I know relevant and contextual information is put in an engaging manner no matter where it comes from. Google ads to twitter. But I don’t want it everywhere or in different places.

Pop up avatar in the bottom right hand corner for all of it. Text and/or voice with full control would be great and I’d be prepared to hand over my social graph/profile to the best bidder for that. Then all my twitter lists could sell me what they like as well as anyone else that was willing to pay for that privilege. Complex but nothing a silicon chip would struggle with.

Disclosure I work in the advertising industry

Originally posted as a comment
by charlesfrith
on Scobleizer using DISQUS.

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]]> http://charlesfrith.wordpress.com/2009/07/07/talking-about-youtube-defective-awesome-robot-animation/feed/ 0 Charles http://charlesfrith.wordpress.com/2009/06/23/talking-about-youtube-palestinians-fight-illegal-israeli-construction-22-june-09/ http://charlesfrith.wordpress.com/2009/06/23/talking-about-youtube-palestinians-fight-illegal-israeli-construction-22-june-09/#comments Tue, 23 Jun 2009 04:16:41 +0000 Charles Frith http://charlesfrith.wordpress.com/2009/06/23/talking-about-youtube-palestinians-fight-illegal-israeli-construction-22-june-09 ]]>

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